star plus ek hazaaron mein meri behna hai 360

This made the marketing campaign more selective in its approach, thereby, also refraining from overexposing the movie. What is observed is though the film’s promotion was leveraged on different media platforms, there were just one or two activities that were planned around the same. An extensive OOH campaign has been initiated in different cities as well.Īs a part of the in-film branding, the movie had associated with brands such as Vodafone and Ashok Leyland. In the social space, a Twitter contest was launched which gave winners a chance to meet Aamir. The ‘Talaash’ team also addressed crime reporters in different cities. He would also join the ‘bahus’ and perform to some popular tunes from his movies. These areas are education, relationship, lifestyle and health. Aamir, in turn, will explore the four areas of ‘Nayi soch’ that Star Plus embodies in helping women in their quest for fulfillment. questioning Aamir on the various facets of his life. The show would see popular characters from different fictions shows such as ‘Diya aur baati hum’, ‘Veera’, ‘Ek hazaaron mein meri behna hai’, etc. Though appearances by the cast on different reality shows is very common, ‘Talaash’ has taken this a notch higher with the dedication of an entire show for promotional purposes. In the television space, ‘Talaash’ integrated with Sony Entertainment Television’s show CID, wherein Aamir Khan played the character of an inspector who aids in the solving of a crime.Īpart from in-serial integrations, Aamir would be making an appearance on Star Plus’s exclusive one-hour show ‘Nayi soch ki Taalash Aamir ke saath’. The campaign has been launched across different media platforms such as television, print, digital, etc. The features of Windows 8 such as picture password have also been used creatively in movie promotion. Different contests have also been launched that give winners an opportunity to meet Aamir Khan. Through the tie-up, people have been encouraged to come to Windows 8 stores and try out the different products. With brand associations becoming a significant part of movie marketing, ‘Talaash’ has associated with Windows 8.

With the movie faring well at the box office, exchange4media takes a look at the various promotional activities undertaken by the production house.

Star plus ek hazaaron mein meri behna hai 360